Provider Focused Performance Marketing Creative 2022-2023
The following series highlights paid social campaign creatives run through the end of 2022 to May 2023.
Static posts illustrating the high quality of the therapists employed by Octave.
The objective of the creative here was to highlight the quality of Octave's services as well as the quality of the mental health professionals carrying out those services.
Paid social carousel posts aimed at answering potential clients' obstacles to access mental health care.
Paid social (upper funnel) testimonial posts.
Creative for Google Performance Max.
Creative for Nextdoor advertisements.
Animated posts illustrating the high quality of the therapists employed by Octave.
Creative for Google Performance Max
L - LinkedIn post aimed at recruiting new therapists, R - Social reel customer testimonial.
The preceding creative served as both a brand awareness campaign and a conversion campaign. The campaign creative was implemented in core markets (California and New York) as well as emerging markets (Connecticut, New Jersey, Florida, Texas and Washington D.C.)
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