Performance Marketing Creative 2022-2023
The following series highlights paid social campaign creatives run through the end of 2022 to May 2023.
The objective of the creative here was to lean into the value proposition of affordability and access to high quality mental health care through in-network insurance coverage.
The preceding creative assisted in boosting Goal8 and Goal10 numbers, increased 1st party engagement and brought down CPLs. The campaign creative was implemented in core markets (California and New York) as well as emerging markets (Connecticut, New Jersey, Florida, Texas and Washington D.C.)
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