Cornish College of the Arts Prospective Student Email Nurture
This expanded workflow was built as a lead nurture for prospective students during the 2024-2025 school year for Cornish College of the Arts in Seattle, WA.
The 13-email series maintains a high-level overview, while touching on all the essential aspects of life at Cornish College of the Arts, gradually building a comprehensive picture of what prospective students can expect and guiding them towards applying. The Objective was to improve open rates and conversion rates as compared to the previous year's campaign.
The key themes for the email series:
Interdisciplinary Approach: Repeatedly emphasize the interdisciplinary opportunities at Cornish.
Community: Highlight the strong sense of community and collaboration throughout the campaign.
Seattle: Regularly reference how Seattle’s arts scene complements the Cornish experience.
Support Systems: Discuss the various support systems in place for students, from advising to faculty mentorship.
This project was created in partnership with Core Eduction PBC.
Core Education is a Transformational Operating Partner for Higher Education Institutions
Core partners with institutions to create comprehensive pathways to prosperity. We help presidents and boards address prosperity through a lens of abundance rather than scarcity or deficiency. We engage collaboratively with presidents, board leadership, and campus executives to identify a unique pathway to success and then begin work alongside them to execute on the required initiatives.
