Core Education - Affiliate B2B Collateral
B2B Whitepaper: Effects of the 2024 Political Campaigns on College Enrollment Marketing and Engagement
The objective was to create a timely whitepaper to begin a series thought pieces to position Core Education as a leader in the higher education environment.
The Key Objectives:
1. Position Core Marketing Team as experts in the space.
2. Serve as added value for existing affiliates.
3. Allow business development to use the document to upsell existing partnerships not working with traditional marketing and sell new partnerships on working with traditional marketing.
Roll: Graphic Designer & Creative Direction
B2B Web Whitepaper: Worker Shortages in Wisconsin
The objective was to create an online whitepaper highlighting Wisconsin's worker shortages and forecasting of worsening conditions, while positioning St. Norbert College's online professional development programs as a solution. View page here.
The Key Objectives:
1. Inform and encapsulate the severity of the current workers shortages in Wisconsin, as well as the impending worsening of the issue forcasted in the future.
2. Present upskilling through Professional Development programs via St. Norbert College's as a mitigating solution to businesses.
3. Drive lead generation to Core Education for B2B partnerships.
Roll: Graphic Designer & Creative Direction
B2B Case Study: Boosting Retention and Lowering Healthcare Operational Costs through Strategic Education Partnerships
This case study was incepted to showcase our successful partnership with AdventHealth, highlight our strategic approach to addressing complex workforce challenges in the healthcare sector, and demonstrate our capability to implement similar solutions at other healthcare organizations regardless of their size.
The Key Objectives:
1. Engage with potential leads by demonstrating tangible results.
2. Drive lead generation via digital marketing campaigns that help build a pipeline of B2B prospects.
3. Integrate the piece into a broader content marketing strategy, that includes creating blog posts and articles that delve deeper into this case study, broader trends in healthcare and pressing challenges.
Roll: Graphic Designer & Creative Direction
B2B Advertorial: Business Solutions at The University of Olivet
Through a new partnership with University of Olivet, we were afforded the opportunity to engage alumni through the institution's alumni magazine to announce UOlivet's B2B offerings. The 4 page advertorial's objective was to capture B2B leads and referrals.
The Key Objectives:
1. Announce the addition of online certification courses to business owners to address staff shortages and turnovers with an upskilling solution.
2. Identify national trends leading to staffing downturns and offering a remediation via continuing education.
3. Highlight UOlivet's online education offerings for workforce and professional development.
Roll: Graphic Designer & Creative Direction
Core Education is a Transformational Operating Partner for Higher Education Institutions
Core partners with institutions to create comprehensive pathways to prosperity. We help presidents and boards address prosperity through a lens of abundance rather than scarcity or deficiency. We engage collaboratively with presidents, board leadership, and campus executives to identify a unique pathway to success and then begin work alongside them to execute on the required initiatives.
